The Knysna Tourism Board and Greg Vogt may permanently piss on the taxpayer by not answering questions about the financial hole the organisation fell down but they were told that they have to get another CEO (the post has been vacant for a year) in order to get another R4million from the taxpayer.
Applications are being handled by Dirk Joubert who may have been the undisclosed consultant that earned a whack from the taxpayer last year. Bedfellows may not change but we can hope that the new CEO is being genuinely advertised and not for appearances sake (as seemed to happen with the appointment of Lauren Waring, Knysna’s Municipal Manager). What a permanent insult it would be to Knysna if one of the current Board members were pushed into the post. And it’s very worrying that they have given so little time for applicants to respond (which a cynic may interpret in a negative way).
And, if they dared to get a real CEO, would he or she have the integrity to look into the history of mismanagement (and possible illegal activities) of the Board members, booting them out so that Knysna Tourism stood a chance at being an honest organisation with our town at heart?
Only time will tell but it’s damn hard to ignore the dishonest disgrace that Knysna Tourism has been for years.
Arguably the most exciting destination marketing challenge in South Africa!
Knysna Tourism is a section 21 company that has been responsible for visitor, information and tourism marketing services for the greater Knysna area since 2000. During this time Knysna has twice been voted “SA’s Favourite Town” and has just been recognised by the 2014 Trip Advisor Traveller’s Choice Awards as the #2 ‘Most Desirable Destination in South Africa’.
Following extensive research and public participation, a decision was taken in December 2013 to transform the organisation into a destination marketing, investment, and trade promotion organisation by June 2015. A new brand position “Naturally Knysna,” and a draft place marketing strategy has been approved as the first step in this transformation process.
As the next step, the Board now requires an experienced, entrepreneurial CEO to drive the transformation process to successful conclusion within the required timeframe.
Reporting to the Board, the CEO will be responsible for:
• Providing strategic leadership and management to the organisation
• Building and strengthening the “Naturally Knysna” brand locally and internationally
• Managing key stakeholder relationships
• Ensuring good Corporate governance and compliance
• Facilitating the development and implementation of a single, integrated strategy to promote the greater Knysna and maximise its impact.
• Communicating, through the new organisation, a compelling value proposition with a single voice and brand.
A visionary and driven leader with an influential interpersonal style and exceptional stakeholder management skills is envisioned for this challenging role. The successful candidate must have a relevant tertiary qualification (preferably at post graduate level or equivalent) and a proven track record of at least six years’ experience in a senior or executive management role. Expertise in the (destination) marketing, trade/investment promotion, economic development or related fields as well as knowledge and exposure to the tourism sector will also be advantageous.
This initial one year appointment carries a market related reward package with incentives (including a three to five year contract option) if you achieve your primary goal, namely the successful contracting of the municipality and the business sector for the delivery of a competitive range of commercial services.
ODA has been exclusively retained to handle this appointment. Kindly submit your detailed CV including a covering letter to firstname.lastname@example.org attention Dirk Joubert, by Friday 2 May 2014.
For more information on the organisation please visit: www.visitknysna.co.za.