There has been a continued, serious decline in South African newspaper sales. DMMA (Digital Media & Marketing Association) reports that of 44 newspapers studied, core circulation was down in 41. Some lowlights, over a 3-year period, include: The Star: -40.6% Pretoria News: -34% The Daily Sun: -33.7% Cape Argus: -31.3% Beeld: -30.4% Son: -24.3% Business Day: -18.1%